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About

I’ve grown up with the dream of becoming a fashion designer since I was 10 years old, and although my path on getting to where I am now hasn’t strictly been fashion related, the journey it has taken me on has shaped me into the designer I am today. 

I initially fell in love with the fantasy of fashion through watching award shows like Fashion Awards Australia, entertainment programs like Project Runway, channels like FashionTV, and of course staying up late to see who celebrities wore on the red carpet to the annual Music and Screen Award Galas. The glitz and glamour of such televised events captivated me, and it made me want to be the name celebrities said when asked “who are you wearing”? 

It wasn’t until I first studied fashion at the Metropolitan South Institute of TAFE (MSIT) in Mt Gravatt, Queensland, that my interest in menswear blossomed. Up until that point, I’d been solely focused on womenswear, specifically evening and bridal wear. However, not long into my stint at MSIT I noticed everyone was designing womenswear, which begged the question – who’s creating for the men? 

This was a pivotal point in my design journey, as I hadn’t considered designing menswear before. I went cold turkey and shifted my sights to menswear. I researched what was in the market, where I could fit as a designer and evaluated whether this was something I could see myself still passionate about in years to come. What was once simply an observation, turned into an opportunity to create things outside my comfort zone, which then also consequently expanded my skills as a designer. 

With 3 wedding dresses under my belt – including my own – I haven’t lost interest in womenswear, rather my priorities have simply changed. Eventually I’d like to incorporate womenswear into my brand, Joseph & James, but for now, menswear is where I’ll be launching this chapter of my fashion journey.