Through working for Designsource I had the opportunity to create a new logo and aesthetic for Henry Bucks brand, Bucks Casuals.

Bucks Casuals is a Summer-focused brand that prides itself on undisputed quality, wearability and value. So when creating a logo, I used the brand’s ethos to guide the aesthetic.

The previous branding for BC was looking a little dated, so through process of elimination I created something that not only gave BC a fresh take on Summer, but also tied back in with the logo of parent brand, Henry Bucks.


June 2017