Joseph & James is a name birthed from the desire to create a brand that would not only connect to its customers, but also tie back to the brand creator as well.
When contemplating brand names, it seemed only fitting to include the main men in my life in the conception of my menswear label. Thus, grew the idea to utilise the names of my father, Peter Joseph, and my husband, Ashford James, as the name that would carry my brand.
Both men are strong, reliable, hard working and honest in everything they do, and so by branding their names on this label, I believe that Joseph & James will embody these qualities also.
To outwork Joseph & James as an established brand, I found it imperative to not only create appropriate branding and logos, but to also design labelling that showcased and identified garments as being from Joseph & James.